It has been predicted that by year 2020, 90% of the world population will have a mobile phone. Mobile internet usage is taking over the usual desktop, already more searches are done via mobile device. It is used as an effective marketing tool given that
Most of the B-schools in spite of heavily investing in their marketing techniques, tend to miss out on the most important one that is Youtube. It is a pity as Youtube is one of the largest and most active social community there is. India is
Reaching out to students through email marketing can not be of help if you do not reach out to the right applicant. Imagine selling a blender to a kid and a playstation to a chef. Now, communication can be made right by getting in touch
In a recent survey by DM News, 46% of the businessmen surveyed stated that a “lack of an effective strategy” was the biggest obstacle in achieving their inbound marketing goals. The objective of creating a successful inbound marketing strategy is to identify your audience, set
According to Microsoft, the average email user has an inbox made up of about 50% newsletters and 20% social network updates. With tonnes of emails, most of them uncalled for, the surge of technical awareness and usage is clearly backfiring at us now. When it
There exist 4000 Indian B-Schools targeting 6,00,000 MBA aspirants every year. In such a competitive scenario, having a well equipped marketing plan is a must. However convenient it may seem, reaching out to prospective applicants for admission over telephonic calls has never been easy.